New Agency was tasked to create a brand for Cape Town’s most well-known fitness coach, Johno Meintjies. Working from baseline strategy we devised a new name, JEFF (Johno’s E-Fitness Faculty) that allows the brand to scale internationally in a digital context. We suggested that everyone should have a JEFF in their life! And we came up with some great graphic design with logo lockups, icons and app designs.



Logo development


Brand guidelines