There is a lot that can be said about wine snobbery. And we won't say it here as we're probably guilty as the next person of falling for a lot of it. But when we were tasked in developing the branding for The Juice, we wanted to tap into the energy of a wholly African product and also break down some barriers to entry for some people who may be just starting their journey with wine. 

 

Deliverables

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Naming

Logo and CI 

Label design

Trade Presenter